Moi Indoi (mwa indo-e, meaning 'Me Indian') is led by its founder and Creative Director, Fagun Shetty, whose 12-year journey into design began quietly—creating bespoke pieces for friends on weekends while balancing a full-time career in advertising. What started as a passion soon evolved into a loyal clientele, eventually inspiring her to step away from agency life and establish her first flagship boutique with a signature line of Indo-Western and Boho-inspired clothing, jewellery, and accessories.

Renowned for her deep understanding of fabrics, meticulous attention to detail, and intuitive ability to design for diverse body types, Fagun approaches each creation as a thoughtful blend of artistry, craftsmanship, and wearability. Every piece at Moi Indoi is carefully handcrafted using premium materials by skilled artisans, ensuring timeless elegance, comfort, and confidence with every wear.

From statement ensembles for special occasions to refined everyday pieces and distinctive accessories, Moi Indoi offers designs that are both expressive and enduring. Fagun’s passion is woven into every silhouette—creating pieces that don’t just dress you, but make you feel exceptional. Step into the world of Moi Indoi and experience design that is personal, purposeful, and unmistakably you.